~ BACKGROUND ~

I'm enthusiastic about any size of project, from a simple logo update to total brand revitalization;
from designing a flyer to the creation of an all-new app or website.

I really believe in the potential of good design to help you reach (and perhaps exceed your goals.) I've enjoyed more than twenty years in marketing communications, including graphic design and creative management for a college and national corporation. A few years ago, I changed gears to focus on the opportunities and challenges of small business, and now I love it more than ever! A broad marketing background gives me a big-picture perspective and the ability to get my head around your business, your philosophy, what you sell and the markets you target and how to target them. Understanding your objectives enables me to create common-sense solutions that bring you results.

15+ YEARS of EXPERIENCE

332K HOURS OF WORK

57919 files served

1380 client's satisfied

  • TODAY

    Bwired
    UI | UX Design | AdWords Specialist

  • September, 2011

    Creative Director
    Office Plus (CIS)

  • May, 2005

    Creative Advisor
    Lambton College

  • May, 2003

    Designer | Production Manager
    Osprey Media Corporation

  • February, 2002

    Designer | Studio Manager
    Intelliguides Incorporated

  • May, 1999

    Production Artist
    Trader Media Corporation

  • September, 1996

    Graphic Design Program
    St. Clair College of Applied
    Arts & Technology

  • June, 1995

    Junior Designer
    NetMar | Penny Saver

  • September, 1992

    Chatham Collegiate Institute (CCI)
    Advance Level Programs & OACs

~ DOWNLOADS ~

please take a copy

~ ONLINE SAMPLES ~

a small sampling of my work

Categories

~ RECENT UI/UX ~

web & mobile design II

Overview

...update coming soon...

Skills

  • Wireframes
  • Responsive Web Design

~ LINAMAR CORPORATION ~

Web & UI design

Overview

Shortly after the launch of the new Skyjack website, the parent company Linamar asked us to update their current online presence. They felt their current image did not adequately represent the corporation's prestige. I redesigned the corporate web site, tasked with information archetiuceture, wireframing, design based on current branding & style guides. I also assisted with content migration, html coding and asset management.

Skills

  • Wireframes
  • Responsive Web Design

~ LINAMAR CORPORATION ~

Web & UI design

Overview

The Canadian chapter of Calendar club felt their current image did not adequately facilitate the company's online sales targets. I redesigned the corporate web site, tasked with information archetiuceture, wireframing, design based on current branding & style guides. I also assisted with content migration, html coding and asset management.

Skills

  • Wireframes
  • Responsive Web Design

~ MACRANTHA ~

UI | UX | WEB DESIGN

Overview

This project for a UK based financial advisor, wanted a very simple, minimalistic design. Beautiful Imagery o wildlife was one very specific request. Be it a little removed from the subject it really was the photos that made this design and it was an absolute blast to work on. Screen shots simply do not do them justice.

Skills

  • UI | UX Design
  • Web Design
  • Wireframing
  • Site Planning

~ SKYJACK APP DESIGN ~

iPhone | iPad | Andriod Devices

Overview

Shortly after completing the Skyjack website they approached us about updating their app. Intially I was just to redesign the app based of an exisiting beta version. After reviewing the app, considering the end users needs, we removed some redundant functions and features and replaced them user driven ones.

Skills

  • Wireframes
  • App Design
  • UI / UX / IA
  • ASSETS

~ LOGOS ~

Misc. & Various

Overview

This gallery is a collection of various pieces I've done or been commissioned for throughout my career. This section is constantly being updated so you'll never know what you might find from day to day.

Skills

  • Logo
  • Design
  • Illustration
  • Photoshop

 

~ Skyjack Shop~

UI & WEB DESIGN

Overview

Shortly after the launch of their redesigned corporate web site we phased in an updated app and this online store upgrade. I was tasked with wireframing the content management syatem as well as designing the front end based on current branding & style guides.

Skills

  • Branding
  • Design
  • Responsive UI | UX
  • HTML

~ LAMBTON COLLEGE ~

Brail Mockups / Graphics

Overview

During my years as Creative "Advisor", I lent my hand to almost every aspect of the college's strategic marketing efforts. These are a few of my favourites, a vehicle wrap, brail convocation program & ?????????

Skills

  • Package Design
  • Print Design
  • Web Design
  • Marketing

 

~ MEDICALIS Decision Support ~

OSX iPad App

Overview

Medicalis Decision Support App is an easy-to-use knowledge platform that helps you evaluate the appropriateness of Medical exams by allowing you to deliver up-to-date evidence-based, and clinical best-practice guidelines at the point of order entry

Skills

  • Wireframes
  • App Design
  • UI / UX / IA
  • Patience

~ INTELLIGUIDES ~

VIDEO GAME STRATEGY GUIDES

Overview

The company already provided software rollover manuels for corporations but the lifespan on new product was quite long. In order to expand the product line I was brought in to oversee & equip a small team. We tested, wrote and developed many guides for GameCube, Gameboy, Xbox & Playstation 2.

Skills

  • Video
  • Print
  • Production
  • Press Approvals

 

~ BUBBALLOO GUM ~

LOGO | PACKAGE DESIGN

Overview

A freelance project in which I first developed several gum & “goo” renderings, then asked to work graphics into logo and finally, to create the package design (originally sold in Mexico), translations were provided. The product was later brought to Canada and found in most Zeller's retail outlets.

Skills

  • Branding
  • Design
  • Packaging
  • Logo

~ Simply Hearing App ~

OSX & Android

Overview

Simply Hearing are amazing to work for I learned that shortly after helping them develop a universal audiology custom font. This app is all about scheduling. In it's first form It help doctors work remotely and check appointments. Now (a few versions later) it's been developed inot a more robust tool capable of so much more.

Skills

  • Wireframes
  • UI / UX Design
  • IA
  • Assets

~ Testimonials ~

What People are saying about me...

image01

Tony Hanlon, President & CEO (former), Lambton College

"Dan, Thank you for the great Work on the promotional Material for the L.C. 40th Anniversary dinner. Working with commitees is never easy! I also appreciated you being there that night to ensure the A/V production was top notch. All feedback has been extremely positive & you played a major role in our success. Thanks, Tony"

image01

Mike Sifton, President & Ceo, Osprey Media Group

"Dear Daniel, It is with much gratitude we thank you for your time & effort to help us through this very difficult & challenging time. Your support has been noted, shared with our management team & will be remembered. Thank you again & we wish you all the best."

image01

Jack Adams, President, Intelliguides Inc.

"Creative, accurate & thorough in every respect, Dan met all deadlines & always took the intiative to contribute constructive information without being prompted. He took his work seriously, researched thoroughly & produced excellent results. He's a self starter & works well alone or with a team. He is very reliable & responsible & should be an asset in any position offerred to him."

image01

Rene Adams, Display Supervisor, Trader Media Corporation

"Dan has proven to be a very concientous & eager employee who is always cooperative & hard working. He works well, listens well & has an always positive attitude. Dan is very creative & a very quick study. Dan took constructive criticism well & applied the advice effectively. I recommend Dan based on his enthusiasm & obvious talent."

~ Say hello ~

Let's come together